At $250K/qtr, the top-ranked ideas that fit within budget:
Fits in Budget
11 ideas
Est. Quarterly
$250K
Annual Projection
$1.0M
Future-proof the media strategy before third-party cookies disappear.
One fleet contract = hundreds of tires per year. Go where fleet managers decide.
Be the answer when someone asks 'where should I get my tires?'
Premium tires, passionate community, higher margins — own the off-road vertical.
Advertise only when weather and game-day signals spike tire demand.
Recover abandoned bookings — the lowest-cost revenue on the table.
Reach drivers while they're behind the wheel — captive, attentive, in-market.
Meet demand that already exists — spring is when drivers think about tires.
Show up on Waze and GasBuddy when a driver is 5 minutes from a store.
Uber and Lyft drivers replace tires 3x more often — and nobody's targeting them.
Prove ROI to the CFO and predict where the next dollar should go.
Organic is already working — paid amplification is the logical next step.
Reach tire buyers on Netflix, Hulu, and live sports — with store visit proof.
High-impact video across CTV, online video, and premium publishers — not just banner ads.
1,100+ locations × Meta's AI = the most efficient local store visit engine available.
Activate Now
Immediate priorities
First-Party Data & CRM Activation
$25K–$50K setup + ongoing
LinkedIn B2B & Fleet Outreach
$10K–$25K / quarter
Reddit & Car-Care Communities
$10K–$25K / quarter
Scale & Expand
Build on Q1 wins
Off-Road Enthusiast Campaign
$30K–$60K / quarter
Sports & Weather Smart Triggers
$40K–$70K / quarter
Always-On High-Intent Retargeting
$15K–$30K / quarter
Digital Audio & Podcast Strategy
$35K–$65K / quarter
Test & Explore
Horizon opportunities
Spring Road-Trip Readiness
$35K–$65K / quarter
In-Moment Navigation Platforms
$10K–$25K / quarter
Gig Economy & CDL Data Targeting
$15K–$30K / quarter
Based on Q4 2025 performance data and the team's ranking consensus, we recommend leading with First-Party Data & CRM Activation, LinkedIn B2B & Fleet Outreach, Reddit & Car-Care Communities as immediate Q1 priorities — these represent the highest-confidence bets where we have proven performance signals and clear attribution paths.
The Q2 expansion tier — Off-Road Enthusiast Campaign, Sports & Weather Smart Triggers, Always-On High-Intent Retargeting, Digital Audio & Podcast Strategy — should be activated once Q1 baselines are established, allowing us to measure incremental lift and optimize budget allocation across channels. This phased approach protects against over-commitment while maintaining strategic momentum.
For the H2 horizon ideas (Spring Road-Trip Readiness, In-Moment Navigation Platforms, Gig Economy & CDL Data Targeting), we suggest structured test-and-learn frameworks with pre-defined success criteria and kill switches. This gives the team permission to experiment without open-ended risk.
Colling Media · Strategic Media & Attribution Partners
"This is a high-growth untapped segment with clear data signals."
"First-party data is the foundation — every other initiative becomes more efficient when we own the data layer."
+12 more
+10 more
+10 more
+9 more
+9 more
+9 more